BISSELL® UNVEILS RUNWAY-READY LITTLE GREEN® MINI PORTABLE DEEP CLEANER AT NEW YORK FASHION WEEK TO SUPPORT PETS IN NEED

 Celebrating Style and Life's Messiest Moments with Debut of Little Green® Mini Accessories Designed by Susan Alexandra

GRAND RAPIDS, Mich., Sept. 8, 2025 /PRNewswire/ -- BISSELL®, an innovative global leader in the floorcare industry and America's #1 brand purchased by pet owners*, is stepping onto the runway with its iconic Little Green® Mini portable deep cleaner during New York Fashion Week. This year, BISSELL will transform its popular portable deep cleaner into a runway-ready accessory at the second annual Susan Alexandra x Rachel Antonoff Dog Show by unveiling a playful, limited-edition collection of bag charms designed by Susan Alexandra, inspired by BISSELL's cult-favorite Little Green Mini to celebrate life's messes.

Known for its ability to tackle life's messiest moments, the Little Green® Mini machine is the perfect match for a runway filled with four-legged fashion stars. This year's event promises to delight audiences with its playful celebration of pets, featuring adoptable dogs from Animal Haven, a tri-state area shelter. BISSELL, Alexandra and Antonoff are united by a commitment to celebrate the joy pets bring into our lives, each bringing their unique creativity and compassion to a collaboration that honors both style and a love for pets. BISSELL's passion for pets goes far beyond cleaning up after them. It's exemplified through its support of BISSELL Pet Foundation founded by Cathy Bissell in 2011 to help end pet homelessness.

"During the show, adorable, adoptable rescue dogs will strut the runway alongside our celebrity models in effort to help them find forever homes," said Rachel Antonoff, designer and co-founder of the New York Fashion Week Dog Show. "Last year's fashion show successfully turned heads and hearts, so we're excited to continue raising awareness for pet adoption alongside Animal Haven and BISSELL Pet Foundation in a truly memorable way."

BISSELL x Susan Alexandra Bag Charms

Alongside four-legged fashion stars, the Little Green® Mini portable deep cleaner will shine with a quartet of limited-edition bag charms designed by celebrated fashion and accessory designer Susan Alexandra. Inspired by life's messiest (and most colorful) moments that the Little Green Mini machine conquers with ease, these bag charms – Kiss & Smudge (pink lipstick), Mess-Presso Martini (espresso martini), Mustard Mayhem (hot dog) and Woof, There It Is (a cute pup) – will debut in style and bring a bold and fun aesthetic to BISSELL's most popular portable deep cleaner, turning the mess cleaning powerhouse into a statement piece for pet lovers and fashion enthusiasts alike.

Once available, 100 percent of proceeds from every BISSELL x Susan Alexandra bag charm purchased will go to BISSELL Pet Foundation.

"The Little Green Mini is already a fan-favorite for its ability to tackle life's everyday messes," said Max Bissell, President, Global Product. "With the addition of Susan Alexandra's custom bag charms, it's now a must-have statement piece that can be personalized."

Celebrated for her vibrant, playful and instantly recognizable beaded designs, Susan Alexandra drew inspiration from the joyful chaos of everyday life—whether it's muddy paws, spilled snacks, or a smudge of lipstick. Her bag charms add a personalized touch to the Little Green Mini portable deep cleaner and can also be clipped onto handbags, keychains or worn as standalone jewelry, bringing a bit of sparkle to life's messier moments.

"Life is full of messes—whether from pets, people, or just the beautiful chaos of everyday living. This collaboration proves that cleaning up can be fun," said Susan Alexandra, designer and co-founder of the New York Fashion Week Dog Show. "Together with BISSELL, our bag charms celebrate the colorful, joyful chaos that comes with embracing life fully, even the messy moments."

Turning Fashion into Action
The collaboration is more than runway-ready style, as the Little Green Mini portable deep cleaner doesn't just clean up after pets, it helps save them too. Thanks to BISSELL's support of BISSELL Pet Foundation, the mission of finding loving homes for homeless pets has impacted over one million pets to date. Featured in the event are adoptable dogs from Animal Haven, a BISSELL Pet Foundation partner shelter, embodying the vibrant energy and purpose this collaboration celebrates.

Soon the BISSELL x Susan Alexandra bag charms will be available for purchase exclusively on the BISSELL TikTok Shop before being available on BISSELL.com. All proceeds from the sale of the bag charms will be donated to BISSELL Pet Foundation to support its mission of helping reduce the number of animals in shelters through pet adoption, spay/neuter, microchipping, and crisis and disaster response.

To learn more about the Little Green Mini portable deep cleaner and stay tuned for when the BISSELL x Susan Alexandra bag charms are available, visit www.bissell.com or follow @BISSELLClean on TikTok.

*Source: Circana, LLC, Checkout Omni Panel Analytics, US, Based on % of Buyers, 12 Months Ending December 2024

About BISSELL Homecare, Inc.
For nearly 150 years BISSELL has been helping pet families clean up after their most beloved mess-makers with innovative cleaning products specifically designed to tackle pet fur, tracked-in trails, and pet accidents. As pet lovers themselves, BISSELL is constantly researching and developing technologies that ensure every product meets the high cleaning performance expected by pet parents. BISSELL's passion for pets goes far beyond cleaning up after them; it's exemplified through its support of BISSELL Pet Foundation®, founded by Cathy Bissell in 2011 to help end pet homelessness. Every purchase of a BISSELL® product helps support its mission, impacting more than 1.1 million pet lives. Learn more on: BISSELL.com, Instagram, TikTok and Facebook. 

About BISSELL Pet Foundation®
BISSELL Pet Foundation (BPF) is a charitable 501(c)(3) nonprofit organization with a mission to help reduce the number of animals in shelters through pet adoption, spay/neuter, microchipping, and crisis and disaster response. Founded in 2011 by Cathy Bissell, BPF is an extension of her long-standing love for animals and commitment to their welfare. BPF has since partnered with more than 6,000 shelters and rescues across the U.S. and Canada to help pets find loving homes. The Foundation is supported by generous donors and BISSELL Inc. where Every Purchase Saves Pets™. To learn more or make a lifesaving donation, visit BISSELLPetFoundation.org.

About Susan Alexandra
SUSAN ALEXANDRA is a lifestyle brand rooted in inclusivity, joy, connection, and color. Best known for beaded bags and jewelry, SA opened its first NYC flagship store in 2021 and branched into new categories such as pet, Judaica and homeware. SA has been spotted on celebrities and influencers around the globe and has gained a cult-like, devotional following. Susan Alexandra prides itself on creations that are both iconic and approachable.

Founder SUSAN KORN is driven to create things that dazzle, whether designing a bag in the shape of a martini glass or piece of jewelry dripping in beaded fruit, the effect is at once exciting, nostalgic, and irreverent. Susan is passionate about food - both cooking and consuming - traveling to undiscovered corners of the world, rescuing animals, film, and comedy.

About Rachel Antonoff
Rachel Antonoff aims to reclaim the art of getting dressed. With thoughtful design, inclusive sizing, and a stringent code of ethics, every garment is more than just a way to avoid a sunburn and a misdemeanor: It's ready-to-wear that's actually ready to wear. Saturated colors and elevated-irreverent prints go from day to night to morning-after. Our pieces are constructed to withstand actual activity, including but not limited to sitting, dancing, and undressing with abandon. Wear us to meet your partner's mom, and to leave an upper decker in the guest bathroom if she sucks. Wear us to the office and to the pillow fort you're using as a home office. Keep us in your closet because someone absolutely smashed your heart to smithereens in us, but you can't bear to let us go just yet. We make clothes for your most told stories, your fondest memories, and your closest community. Thanks for taking us along for the ride. To learn more visit https://rachelantonoff.com/.

Media Contact:
pr@bissell.com

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