From Analytics to Emotions: Varun Gupta’s Debut Novel ‘Between Lies and Legacy’ Opens a New Chapter in Indian Storytelling

Digital Analytics Leader Turned Author Varun Gupta debuts with a moving family saga about unspoken love, sacrifice, and the weight of legacy.

New Delhi [India], October 31: In an era dominated by noise, author Varun Gupta invites readers into the world of silence with his acclaimed debut novel, Between Lies and Legacy — A Family Saga of Secrets, Silence, and the Courage to Heal.  The book, now available on Amazon and Goodreads, has quickly gained momentum for its raw emotional honesty and cinematic writing style that captures the unspoken ties between parents and children.

A seasoned Digital Analytics Leader who has worked with global brands internationally, Gupta made an unconventional leap from data dashboards to storytelling. “Data teaches you to look for patterns,” he says. “But stories teach you to look for meaning inside those patterns. That’s what this book is really about.”

Between Lies and Legacy follows Aanya, a modern professional woman navigating ambition, guilt, and her complex relationship with her father. What starts as a tale of career and identity evolves into a profound exploration of generational silence — how what remains unsaid within families can shape destinies. Early readers have called it “hauntingly relatable” and “an emotional mirror for every family.”  The novel’s prose carries warmth and restraint, reflecting Gupta’s ability to weave corporate realism with intimate emotional truth.

Gupta’s transition from analytics to authorship wasn’t planned — it was inevitable. After years of deciphering patterns in consumer behavior, he began to see similar patterns in human emotion. “Every dataset hides a story,” he notes. “In my case, I just shifted from Excel sheets to emotions.”

He also credits his professional discipline for shaping his writing process: storyboards, iterations, and feedback loops — all borrowed from his data projects — became the scaffolding for the book. “I treated the novel like a long-term project,” he laughs. “Only this time, the KPIs were emotional impact and reader empathy.”

Unlike many debut authors, Gupta built his author brand strategically — combining digital precision with creative authenticity. His LinkedIn essays, Medium reflections, and Amazon A+ content use SEO and storytelling together to reach readers searching for “family saga novels,” “Indian contemporary fiction,” and “books about father–daughter relationships.”  He emphasises: “Marketing amplifies reach, but authenticity earns connection. Readers today are too perceptive for anything else.”

With Between Lies and Legacy resonating across readers in India and abroad, Gupta is already at work on a new project — a psychological reincarnation thriller titled (TBD).  “The first book was about silence,” he says. “The next is about echoes — the stories we carry from one lifetime to another.”

Varun Gupta is a Delhi/NCR-based author, strategist, and digital analytics leader with over 16 years of international experience. His writing bridges logic and emotion, exploring themes of identity, karma, and human connection. When not decoding data or writing fiction, he mentors young professionals and speaks about the intersection of technology and creativity.

Book: Between Lies and Legacy — A Family Saga of Secrets, Silence, and the Courage to Heal
Availability: Amazon India | Goodreads

Amazon-  https://amzn.in/d/3NF2dgK

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