Hapli Earth: Two techies making Indian breakfasts great again

Virudhunagar, Tamil Nadu (India), November 15, 2024: In response to India’s growing demand for convenient yet nutritious breakfast options, Hapli Earth launched its flagship product - India’s first coconut muesli made with six traditional millets. The brand was founded from a genuine understanding of urban professionals’ daily struggles with maintaining healthy eating habits.

Two tech professionals, PounRaja and Harish, faced the universal challenge of balancing work demands with healthy eating. Their personal experiences - PounRaja as a bachelor seeking quick, nutritious meals and Harish as a new father juggling family responsibilities - led to the creation of a solution that bridges the gap between convenience and nutrition.

Healthy Mornings with Hapli Earth

Drawing from their rural roots, where millet-based foods were dietary staples, the founders developed a product that brings traditional nutrition to modern breakfast tables. Hapli Earth’s millet muesli incorporates Bajra, Barnyard Millet, Ragi, Kodo Millet, Little Millet, and Jowar, creating a nutrient-rich breakfast option that delivers 6 grams of protein per 40-gram serving.

To promote healthy eating habits in communities, Hapli Earth has launched ‘Healthy Mornings with Hapli Earth’, an initiative featuring workshops in schools and community centres. These sessions include cooking demonstrations of millet-based recipes and educational talks about nutrition, making healthy eating accessible and enjoyable for families.

The brand offers clear ingredient listings and nutrition information. Clinical studies support the benefits of its products, particularly for pregnant women and individuals managing diabetes. The muesli serves as both a convenient breakfast option and a nutritious post-workout snack, addressing various dietary needs.

Hapli Earth Brings Healthy Breakfast Options 

Its product development focuses on maintaining the authentic flavours of millet while ensuring quick preparation times - a crucial factor for busy professionals who often resort to skipping breakfast. The brand has successfully created a breakfast solution that resonates with various consumer groups, from working professionals and students to senior citizens and fitness enthusiasts.

The launch of Hapli Earth marks a step in making traditional millet-based nutrition accessible to urban India. Its approach combines the goodness of six different millets with modern convenience, offering a practical solution to the challenge of maintaining healthy eating habits in today’s fast-paced world.

Tags: HapliEarth PounRaja Harish BreakfastOption Millet Muesli