PACSUN SET THE STYLE STAGE AT OUTSIDE LANDS WITH AN IMMERSIVE GENERAL STORE EXPERIENCE AND EXCLUSIVE FESTIVAL FASHION

LOS ANGELES, Aug. 13, 2025 /PRNewswire/ -- Continuing its cross-country musical festival tour, Pacsun stopped at Outside Lands in San Francisco, CA this past weekend. The SoCal retailer set up under the trees of Golden Gate Park with official festival apparel and a curated Pacsun General Store shopping experience. With music as one of Pacsun's four core pillars, alongside sports, art and fashion, the brand strategically expanded how it shows up at festivals. More than just another pop-up, Outside Lands marks the culmination of a season-long cultural initiative aimed at deepening audience connection through tailored capsules, immersive retail environments, and locally resonant design details that differentiate each activation. Pacsun continues to excel at the intersection of music and fashion, delivering accessible styles to Gen Z at major music festivals all year long. This past weekend, festivalgoers visited the charming attraction to shop the Pacsun x Outside Lands Collection alongside new Pacsun apparel. Memories were captured in a branded photobooth intact with a community board where visitors pinned their photo strips throughout the weekend. The activation mirrored the creative of Outside Lands itself, incorporating official branding and design cues like wood detailing. It's part of Pacsun's larger approach to co-branded storytelling, aligning with each festival's identity while amplifying the brand's cultural presence. The new limited-edition Pacsun x Outside Lands Collection features three unisex styles that celebrate the festival's spirit of diverse music, local artistry, and cultural richness. The off-white Ranger Dave Tee, adorned with the iconic mascot and Flower Shop, was a clear bestseller, sold alongside a matching black concert tee and sweatpants with a retro inspired co-branded logo. In addition, an official Outside Lands sweatshirt designed by Pacsun was sold exclusively on-site at main merchandise stands. "Pacsun's connection with Gen Z continues to grow through shared cultural moments, and showing up intentionally in the live music spaces they love has only strengthened that bond," said Richard Cox, Chief Merchandising Officer at Pacsun. "Our exclusive festival collections have consistently sold through and been met with an incredible response. We're committed to meeting our audience where they are, and Outside Lands' celebration of creativity, community, and culture was the perfect setting for connection through style and self-expression." Throughout its 2025 U.S. festival circuit (including Rolling Loud, Coachella, Governors Ball, and now Outside Lands) Pacsun has built multi-dimensional cultural hubs that merge exclusive product drops, influencer collaborations, and real-time content. Each stop contributes to a cohesive platform designed to champion niche musical communities and emerging artistic voices. Check out the men's and women's Pacsun x Outside Lands Collection in stores and online at www.Pacsun.com. Priced between $40-$60, the pieces are available in sizes Small - Extra Extra Large. Assets can be downloaded HERE. View original content to download multimedia:https://www.prnewswire.com/news-releases/pacsun-set-the-style-stage-at-outside-lands-with-an-immersive-general-store-experience-and-exclusive-festival-fashion-302528547.html SOURCE Pacsun

PR NewsWire

Aug 13, 2025 - 20:00

PACSUN SET THE STYLE STAGE AT OUTSIDE LANDS WITH AN IMMERSIVE GENERAL STORE EXPERIENCE AND EXCLUSIVE FESTIVAL FASHION

LOS ANGELES, Aug. 13, 2025 /PRNewswire/ -- Continuing its cross-country musical festival tour, Pacsun stopped at Outside Lands in San Francisco, CA this past weekend. The SoCal retailer set up under the trees of Golden Gate Park with official festival apparel and a curated Pacsun General Store shopping experience.

With music as one of Pacsun's four core pillars, alongside sports, art and fashion, the brand strategically expanded how it shows up at festivals. More than just another pop-up, Outside Lands marks the culmination of a season-long cultural initiative aimed at deepening audience connection through tailored capsules, immersive retail environments, and locally resonant design details that differentiate each activation.

Pacsun continues to excel at the intersection of music and fashion, delivering accessible styles to Gen Z at major music festivals all year long. This past weekend, festivalgoers visited the charming attraction to shop the Pacsun x Outside Lands Collection alongside new Pacsun apparel. Memories were captured in a branded photobooth intact with a community board where visitors pinned their photo strips throughout the weekend.

The activation mirrored the creative of Outside Lands itself, incorporating official branding and design cues like wood detailing. It's part of Pacsun's larger approach to co-branded storytelling, aligning with each festival's identity while amplifying the brand's cultural presence.

The new limited-edition Pacsun x Outside Lands Collection features three unisex styles that celebrate the festival's spirit of diverse music, local artistry, and cultural richness. The off-white Ranger Dave Tee, adorned with the iconic mascot and Flower Shop, was a clear bestseller, sold alongside a matching black concert tee and sweatpants with a retro inspired co-branded logo.

In addition, an official Outside Lands sweatshirt designed by Pacsun was sold exclusively on-site at main merchandise stands.

"Pacsun's connection with Gen Z continues to grow through shared cultural moments, and showing up intentionally in the live music spaces they love has only strengthened that bond," said Richard Cox, Chief Merchandising Officer at Pacsun. "Our exclusive festival collections have consistently sold through and been met with an incredible response. We're committed to meeting our audience where they are, and Outside Lands' celebration of creativity, community, and culture was the perfect setting for connection through style and self-expression."

Throughout its 2025 U.S. festival circuit (including Rolling Loud, Coachella, Governors Ball, and now Outside Lands) Pacsun has built multi-dimensional cultural hubs that merge exclusive product drops, influencer collaborations, and real-time content. Each stop contributes to a cohesive platform designed to champion niche musical communities and emerging artistic voices.

Check out the men's and women's Pacsun x Outside Lands Collection in stores and online at www.Pacsun.com. Priced between $40-$60, the pieces are available in sizes Small - Extra Extra Large.

Assets can be downloaded HERE.