"Shreyas Gowda, Sr. VP at Oorjan Cleantech, Discusses Key Drivers of Growth, Innovative Financing, and Future Plans to Power India's Solar Revolution"

1. What key factors have driven Oorjan's rapid growth in the solar market?

Ans. Oorjan’s growth has been driven by its customer-first approach and its mission to offer top-quality rooftop solar solutions across all segments, including residential, commercial, non-profit, and housing societies. Since its establishment, the company has served over 4,500 customers in 22 states/Union Territories in India, facilitating the adoption of more than 200 MWp of solar projects. Oorjan’s focus on sustainability, cost savings, and providing a seamless customer experience has played a vital role in its success. Its ability to make green energy accessible to a broader audience, combined with partnerships for financing solutions, has enabled steady growth.

2. How does Oorjan's proprietary technology enhance the customer experience?

Ans. Oorjan leverages proprietary technology through tools like the Remote Monitoring app, which provides customers with real-time data on solar generation and maintenance alerts, making it easy to track and optimize performance. The Site Survey app helps assess the feasibility of installing solar panels, ensuring a smooth installation process for customers. These technologies reduce operational friction, give customers transparency, and allow proactive maintenance, enhancing overall satisfaction and maximizing energy efficiency.

3. What makes your financing options, like zero-cost EMI, stand out in the solar industry?

Ans. Oorjan’s financing solutions, such as zero-cost EMI, make solar energy more accessible to a larger audience by reducing the upfront financial burden. The company partners with banks and financial institutions to offer flexible funding models, including CAPEX, OPEX, and Power Purchase Agreements (PPA). These flexible financing options enable customers to adopt solar energy with affordable repayment programs, expanding solar adoption across a wider range of households and businesses. Oorjan’s mission is to ensure that customers can transition to solar energy without compromising quality, driving large-scale adoption across India.

4. How does Oorjan balance high-quality products with affordability for customers?

Ans. Oorjan focuses on providing high-quality solar solutions at fair prices, ensuring long-term value for customers. The company is committed to offering premium products rather than competing solely on cost. Through partnerships with financial institutions, Oorjan offers flexible financing options that help make these high-quality products more affordable and accessible. This balance allows Oorjan to maintain its product standards without compromising on quality, while making solar energy a viable option for a wider customer base.

5. What role does real-time monitoring play in improving customer satisfaction?

Ans. Real-time monitoring, enabled through Oorjan's Remote Monitoring app, plays a critical role in improving customer satisfaction by offering transparency and control. Customers can track energy generation and receive proactive maintenance alerts, which help optimize the system's performance and minimize downtime. This data-driven approach ensures customers feel in control of their solar investment and increases trust in the reliability and long-term sustainability of their solar systems.

6. What are Oorjan’s future plans for expanding solar energy adoption across India?

Ans. Oorjan aims to expand its customer base from 4,500 to 10,000, continuing to lead in the residential and commercial solar markets. The company is also focusing on scaling solar rooftop photovoltaic (PV) systems in line with India’s target to deploy 280 GW of solar capacity by 2030. By offering end-to-end solar solutions, including financing, design, installation, and monitoring, Oorjan is well-positioned to support India’s solar ambitions. The company's focus on technological innovations and digital platforms will continue to drive widespread solar adoption across the country.