The Inspiring Journey of 18 Solitaire

“India’s 1^st natural diamond engagement ring specialist brand” — a statement that echoes the triumphs of 18 Solitaire, a pioneering name in the Indian jewelry market. Conceived under the visionary Start-up India campaign, 18 Solitaire has rapidly ascended to become India’s premier destination for natural diamond engagement rings.

Launched in February 2024, the brainchild of Mrs. Sweta Sahadeva and her son, Ishank Sahadeva, 18 Solitaire was born out of a legacy of 90 years in the jewelry domain. Following their success with Swarn Mahal Jewelers, the mother-son duo identified a significant gap in the market for specialized engagement rings and embarked on an entrepreneurial journey to bridge this gap. With extensive research and a unique business model, they introduced 18 Solitaire to the world, aiming to standardize and revolutionize the Indian jewelry market.

In an unprecedented move, 18 Solitaire secured funding at the ideation stage form Innovation venture, marking a historic first in India’s jewelry segment. This achievement speaks volumes about the brand’s potential and the trust it has garnered from investors. Demonstrating remarkable growth, the flagship store was established in Indirapuram, Ghaziabad, and within just three months of operation, the brand launched its innovative “store-in-a-store” franchise model in Shahdara, Delhi and Meerut. This rapid expansion solidifies 18 Solitaire’s status as India’s fastest-growing engagement ring brand.

Ishank Sahadeva, with a background in mechanical engineering, an MBA from the London Academy of Excellence – Stratford, and currently pursuing a PhD in Entrepreneurship Management, embodies the perfect blend of tradition and innovation. His professional journey, from honing skills in South Africa to leading the family business, laid the foundation for 18 Solitaire. Recognizing the need for a specialized engagement ring brand in India, Ishank’s entrepreneurial spirit and dedication have driven the brand to new heights.

Establishing a new brand in the competitive Indian jewelry market posed significant challenges. Gaining consumer trust was paramount. 18 Solitaire introduced IDT certification, ensuring global standards of quality and authenticity, and provided HUID marking, further guaranteeing purity. The brand’s 90% buyback strategy, 3 years of free refinishing and polishing services, and a 21-day no-questions-asked replacement policy collectively helped overcome initial scepticism and build a loyal customer base. These measures highlighted the brand’s commitment to quality, trust, and customer satisfaction.

A significant milestone In 18 Solitaire’s journey was being featured on Aaj Tak as the Startup of the Year on February 3, 2024. This recognition was a testament to the brand’s innovative approach and swift progress. The pre-revenue funding and the rapid launch of a 2nd and 3rd store using a store-in-store kiosk model underscored the brand’s potential and ambition.

18 Solitaire’s success story is not just about jewelry; it’s about vision, resilience, and a relentless pursuit of excellence. By offering a blend of tradition and modernity, the brand has set new standards in the Indian jewelry market, making every moment a cherished memory for its customers.

As 18 Solitaire continues to expand and innovate, it remains a beacon of inspiration for aspiring entrepreneurs, proving that with vision and dedication, even the loftiest dreams can become a dazzling reality.